The Uppercut - A newsletter from AB Hällde Maskiner - Click here if the message looks strange


HALLDE SB-4 Blender
set new standards.


After the winter snows comes warmth and sunshine...

Stockholm may be in the grip of a severe winter with record low temperatures and lots of snow but warmth and sunshine are always around the corner. This is how we look upon the market situation, too. After a global financial crisis we are now seeing that many markets are back to normal levels. HALLDE’s focus on developing new markets continues and in this issue of Uppercut we are pleased to introduce the head of our business in Russia and Kaisa Kuitunen, our new Areas Sales Manager.

This spring, HALLDE will exhibit at Gastro Nord in Stockholm, Eurogastro in Warsaw and FHA 2010 in Singapore. I look forward to meeting you at one of these events.

Yours sincerely,
Jan Sigurdh, Managing Director

 

New at HALLDE

Artem Lidiaev
Managing Director, Hallde Rus

HALLDE has been represented by its own sales company in Russia since May 2009. HALLDE Russia is based in Moscow and through our Russian sales company we are able to provide service to our Russian customers in the form of short delivery times, product demonstrations and training.
HALLDE Russia is headed by Artem Lidiaev, who has previously worked with B2B sales within retail grocery and other fields. The knowledge and experience that Artem brings to this position makes him an important addition to HALLDE’s Russian organization

Jan Sigurdh
Managing Director

Kaisa Kuitunen
Area Sales Manager

HALLDE will increase its focus on new markets and re-establish old markets. As a result, during the winter Hallde has searched for two new candidates for the position as Area Sales Manager. One of the positions has recently been filled with Ms Kaisa Kuitunen who previously worked for Oracle in Denmark. Kaisa will be responsible for all Spanish speaking countries as well as South East Asia. I would like to welcome Kaisa and wish her all the luck with her new position at HALLDE.

Joakim Baringe
International Sales Manager

Exhibitions spring 2010



Gastronord, Stockholm
Welcome to 1P/1 C02
April 20-23, 2010.


Hotelympia

London, England
February 28 - March 4, 2010


AAHAR

New Delhi, India
March 10-14, 2010


Interogna
Hamburg, Germany
March 12-18, 2010


Gastro Helsinki
Helsinki, Finland
March 17-19, 2010


Eurogastro

Warsaw, Poland
March 24-26, 2010


FHA

Singapore, Singapore
April 20-23, 2010


Gastro Nord

Stockholm, Sweden
April 20-23, 2010


NRA-Show
Chicago, USA
May 22-25, 2010

All the trade fairs at which
HALLDE participates can be
found here.

Flagg-ikoner originates from:
www.IconDrawer.com

 

 

 

 

 

 


The hospital kitchen building in Bielsko-Biala, Olszówka.

 

A specific need of hospital cuisine creates demand for high capacity, fast and reliable tools

Hospital catering is one of the specialist activities of “Jol-Mark”, a company based in Wegierska Górka. Last summer they decided to purchase four Hallde SB-4 blenders. They were supplied to several locations where the company runs kitchens. One of these is the hospital in Bielsko-Biala Olszówka. How does it perform? We asked the kitchen staff.

“Before purchasing the SB-4 we were using small units, designed for home use,” says Magdalena, one of the kitchen staff.

“The limited capacity meant processing took so long that the food was lukewarm and had to be warmed up again – an additional time consuming operation.”
Magdalena now finds that a large bowl combined with high speed gives perfect results in a short time

 



Magdalena with her machine, the HALLDE SB-4.


The hospital in Bielsko-Biala serves about 200 meals per day, most of them blended, so the SB-4 has had a signi-ficant impact on the kitchen performance. It is highly reliable and saves time.
“Now I have a little more time for coffee”,
Magdalena adds with a smile

 

Marek Jamróz
Key Account Manage
r

 
The HALLDE SB-4 is ideal for crushing ice with liquid, e.g. when making a smoothie.

SB-4 Blender

Blends, mixes, stirs, whips, chops, mashes.

Prepares paste, batter, dressins, herb oils, sau-ces, thickenings, mayonnaise, sopups, desserts, smoothies, cocktails, fruit drinks, juices etc

For restaurants, bars, diet kitchens, hospitals, schools, fast food out-lets, the catering trade, supermarkets, etc.

Generous jug volume of 4 litres and powerful heavy duty 1000 watt motor.

Read more...


HALLDE’s new own stand at HOST 2009, where Italian chefs demonstrated our machines and presented the various end products.


“New look” for HALLDE in Milan

For the first time Hallde participated with its own stand at HOST 2009 in Milan. This is in line with HALLDE’s more aggressive focus on finding new potential markets and re-establishing current HALLDE markets. We took the opportunity to present our new graphic profile with a new stand layout and marketing material. Dealers who need to update their HALLDE brochures will find them available for download here...

 

 


Lots of visitors at HALLDE during the days in Milan.

The show was very successful and gave plenty of good leads on many different markets. We have been working our way through the leads late autumn and in the coming spring will be busy making visits to present and potential HALLDE dealers.

I would like to take the opportunity to thank all existing and new dealers for showing interest in our brand and for taking the time to come and see us in Milan.


Yours Sincerely

 

Joakim Baringe
International
Sales Manager

 

Strawberry smoothie

Tasty and refreshing in all situations.
At breakfast, between meals or as a dessert. All year round.
If another flavour is preferred, replace the strawberries with another fruit, e.g. raspberries.

We recommend the HALLDE SB-4, ideal for this purpose.

Do as follows:

Mix the strawberries with the icing sugar. Pour in milk and yoghurt and add the ice cubes.
Blend the ingredients thoroughly.
Serve in tall glasses.
Garnish with strawberries.

 

 

The recipe originates from:
Ewerman AB

 

Ingredients:

20 persons

5 litres of strawberries (fresh/frozen)
20 tablespoons of icing sugar
1 l milk
2 l mild yoghurt
1/2 l ice cubes

Garnish with fresh strawberries

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